- Prior to taking this course, RTF 305, I had never used a blog before
- I did, however, think that it enhanced the learning experience for the course. When going over certain topics in class, I was able to go out and take real world examples that better relate to me, which helped me understand much of the course material a lot better.
- I did not have any difficulties with the blog. I felt it was fairly easy to use and the blog assignments as a whole were very easy to complete.
- The most interesting prompts were those relating to the structures of movies and television sitcoms, which were prompts 4, 7, and 8. I felt that I was able to relate these structures with movies and sitcoms that I am very familiar with, rather than just examples from class, which allowed me to learn the concepts a lot better. The most difficult prompt for me was blog prompt 2, which dealt with the uses and gratifications theory, as well as social learning. Just for me, I felt that there were gray areas when it came to these theories, and it required me to reread some of the course material before writing that blog.
- Yes, I would recommend that blog posts be added as part of the coursework for future classes. I think that the blog posts get the students involved by allowing them to write about what they want to write about, and in a way it is an active learning exercise. I found the blog posts very interesting, because they were very personalized and related to me.
- I don't think that there is much to be improved on or changed. Though, I would prefer earlier notifications on the prompts of the blog posts, as well as sticking to the initial prompt rather than revising it in later e-mails.
Yes, you can use my blog in a paper or report.
Friday, November 26, 2010
Sunday, November 21, 2010
RTF 305- Blog Post 10
Put simply, globalization is the process of increasing interconnectedness among nations, cultures, and people. One of the subjects we talked about in class was cultural imperialism, which is the effect that one nation's culture has on another. Cultural imperialism fits the definition of globalization because having one nation's culture affect the culture of another nation increases the connection between the nations, and makes them more similar.
Cultural imperialism, however, tends to be mostly driven by the United States because it is such a large media hub. The United States exports unimaginable amounts of movies, music, and many products (although they may not be manufactured in the United States) to other countries, which in effect, brings a bit our culture to those countries.
One example of this is the exporting of the iPod to other countries. In a 2007 quote from Apple COO Tim Cook, he stated the following about Apple's market share for mp3 players, “We’re doing very well outside the U.S. We’re now over 60% in Australia and Canada,” said Cook, citing over 50% share in Japan and now Hong Kong, “in the 40-50 range in the UK, Switzerland, Singapore, and Denmark. We hit a high in Germany of 28% in the most recent numbers. And so, pretty much everywhere you look on a year-over-year basis you would see really good progress.”
This exportation of the iPod is a perfect example of cultural imperialism and globalization because part of our culture is being exported to other countries, connecting our nations, and is allowing our American culture to be represented in their own cultures.
Cultural imperialism, however, tends to be mostly driven by the United States because it is such a large media hub. The United States exports unimaginable amounts of movies, music, and many products (although they may not be manufactured in the United States) to other countries, which in effect, brings a bit our culture to those countries.
One example of this is the exporting of the iPod to other countries. In a 2007 quote from Apple COO Tim Cook, he stated the following about Apple's market share for mp3 players, “We’re doing very well outside the U.S. We’re now over 60% in Australia and Canada,” said Cook, citing over 50% share in Japan and now Hong Kong, “in the 40-50 range in the UK, Switzerland, Singapore, and Denmark. We hit a high in Germany of 28% in the most recent numbers. And so, pretty much everywhere you look on a year-over-year basis you would see really good progress.”
This exportation of the iPod is a perfect example of cultural imperialism and globalization because part of our culture is being exported to other countries, connecting our nations, and is allowing our American culture to be represented in their own cultures.
Ipod ad in Japan- http://www.cultofmac.com/japanese-youths-prefer-ipods-to-cars/1814
Sunday, November 7, 2010
RTF 305- Ninth Blog Post
http://www.youtube.com/watch?v=9gspElv1yvc
We've all seen the commercial. Images of animals with various injuries appear on the television screen while Sarah McLachlan's "Angel" plays in the background. Your heart breaks a little more each time a picture fades and another appears. Although this may not be an advertisement for a product, it is still an advertisement for the End Animal Cruelty Campaign which raises funds for animals that suffer from animal cruelty. But what is it about the advertisement that causes you to give in and dial the number displayed on the screen?
This advertisement relies heavily on the use of emotional, image, and ideological appeals. Usually, these appeals are used to depict a product or image that you really want for yourself. They usually strike a chord in a person and make you want what you see on the screen. However, emotional, image, and ideological appeals are used very differently in this commercial. They show you what you don't want to see or don't want to happen, and tell you that if you donate money to the foundation, you will help these animals from the situations in which they are depicted. Although the appeals may not be used in the traditional positive sense, there are still considered emotional appeals because the advertisement really makes you feel sympathy for the animals shown, and convinces you to donate to the foundation
I believe that this is a very powerful advertisement, and I am certain that many people have donated to the cause just because of the emotional, image, and ideological appeals that it presents.
We've all seen the commercial. Images of animals with various injuries appear on the television screen while Sarah McLachlan's "Angel" plays in the background. Your heart breaks a little more each time a picture fades and another appears. Although this may not be an advertisement for a product, it is still an advertisement for the End Animal Cruelty Campaign which raises funds for animals that suffer from animal cruelty. But what is it about the advertisement that causes you to give in and dial the number displayed on the screen?
This advertisement relies heavily on the use of emotional, image, and ideological appeals. Usually, these appeals are used to depict a product or image that you really want for yourself. They usually strike a chord in a person and make you want what you see on the screen. However, emotional, image, and ideological appeals are used very differently in this commercial. They show you what you don't want to see or don't want to happen, and tell you that if you donate money to the foundation, you will help these animals from the situations in which they are depicted. Although the appeals may not be used in the traditional positive sense, there are still considered emotional appeals because the advertisement really makes you feel sympathy for the animals shown, and convinces you to donate to the foundation
I believe that this is a very powerful advertisement, and I am certain that many people have donated to the cause just because of the emotional, image, and ideological appeals that it presents.
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